Photochoice
Terry & Rod left a major photo booth company to start up on their own and cash in on the booming photo ID market. They bought the photochoice name off the shelf.
Tozer Marshall were commissioned to design the company identity and stationery range, along with some one-off photo booths for special locations. Initially, we considered Photochoice an awkward name to work with until we found 'oto' within the typestyle and the identity was born.
A simple, two colour logo treatment that reflects exactly what the company does.
