Maybelline
Maybelline asked Tozer Marshall to produce concepts for the launch in a prominent department store in Dublin, of their new hydra-stay lipstick range.
On inspection, the window area was large (18’ x 9’) but awkward, with supporting posts throughout - some being very close to the window glass.
Our solution was to use a large recessed light box with the product shot (a heavily retouched montage of models, product and Manhatten skyline) through which light was shone. A simple idea, but the result was stunning.
