L'Oreal Kids
We were asked to develop marketing and design concepts to increase the sales of L’Oreal Kids Shampoo, to be presented at their annual European Sales Meeting.
One of our many concepts was to give away a Mr Men book as a gift with purchase to promote a new strawberry shampoo. We decided upon Little Miss Lucky as the character - she doesn’t show her hair and wears a cap similar to the top of a traditional strawberry jam - and to associate the product with luck, was a bonus.
Designs for in-store merchandising and point-of-sale were produced for an initial launch in Asda - floor vinyls of Little Miss Lucky, along with giant lenticulars of before & after shampoo shots of her for end of aisle displays.
