Guardian IT
Guardian IT Group specialised in providing Disaster Recovery and Business Continuity services. Tozer Marshall were asked to re-design their corporate identity and to promote the new image and to produce a new range of marketing collateral.
We believed that an evolution of the logo was needed rather than a radical
re-design, so we developed the ‘G’ symbol within a dynamic
swirl and retained the existing corporate colours of green and blue.
To promote the new brand, we designed a range of typographical images
of disasters that may affect a company, then we applied the images to
a range of London taxi cabs.
Tozer Marshall rolled out the new brand across the UK, Europe and North America, and applied the new look to Annual Report & Accounts, trade advertising, exhibition stands, websites, design manuals, direct mail and corporate brochures.
